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Sports Goods Export Promotion Council (SGEPC), a Government of India sponsored organization is working for the promotion of India’s exports of sports goods and toys. Founded in 1958, SGEPC represents all the leading manufacturers and exporters of sports goods and toys in India.

Organization of SGEPC
SGEPC is managed by a Committee of Administration (COA), which consists of elected representatives from the Indian industry and includes two Government representatives. The COA is headed by the Chairman, the Vice-Chairman and the Regional Director.

Chairman : Shri Dharam Mahajan
Vice Chairman : Shri Manish Mahajan
Regional Director : Shri. Anuj Pasricha
Executive Director : Mr. Tarun Dewan
Committee of Administration   :  click here to see


SGEPC Objectives
The one point objective of SGEPC is to promote exports of sports goods and toys from India.

SGEPC’s Activities
SGEPC’s range of activities include both that spur the industry’s performance on one hand and those which helps to promote its presence internationally, on the other.

An Apex Industry Forum : SGEPC is a common platform for companies from all over the country, with common interests, where they can meet to exchange views, decide on common strategies for promotion and also wherefrom they can voice their concerns at both national and international levels.

Trade Promotion Activities : SGEPC organizes trade promotion activities like Indian participation in International Trade fairs, Visits of Business Delegations, Promotional campaigns in international markets etc.

Dissemination of Information : SGEPC provides important information to the members on market intelligence, standards & specifications, quality & design, and on any other issue which may directly or indirectly affect the industry.
Link Between the Industry and the Indian Government: SGEPC is the direct link between the industry and the Government whereby it provides feedback on industry’s requirements to the Indian Government and also informs Government directives to the industry.


Export Statistics and Projections : SGEPC collects export data from its members, maintains a statistical record of exports of sports goods and toys and evaluates its performance on an annual basis.

Export Awards : SGEPC recognizes the achievements of exporters and awards the top performers annually.